HSBC ADVERTISING

This week, I found an advertising of HSBC. This one drew my attention due to its compositional design. It is an image of number 1 which was combined of a group of people in red shirt looking up and smiling.

The composition that the designer created follows rule of unity/coherence.

The picture below is the original advertising. You can see that the number 1 is placed nicely apart from the remaining elements because of the proper use of negative space around it. As a result, the viewers feel peace to explore the rest of the advertising.

T&D LOGO

In the previous post, I have mentioned about the MP logos that were designed by me as the need of reorganization for the products of my dad's company. The MP logos is planned to attach on the products importing to Russian market.

As, the company becomes larger, it's time for it to expand its market. I was asked to design another logo for products importing to American market. The logo is named T&D which stands for names of my uncle and his wife who are the main distributors/wholesalers in this new market.

The belowings are two snapshots of my final design; it has been registered and mass-produced.

Let's talk a little bit about my design. I designed this logo based the same rule of logo design that I have mentioned in the previous post of MP logos. The general achievement is to make it as simple as possible and to increase maximum contrast to draw people's attention.

I chose red text laid out on the black background to achieve a simple and easy contrast. I also took advantages of the grey color in small proportions coming between red elements to create harmony effect of looking as well as make the logo look more luxurious when it's pressed plastic on.

S2PHOTO

While surfing on the Internet, I found an interactive website. Why do I say so? It is because of its impressive design. It impressed me at a very first look. I can see some rule of composition I have learned in DIM 2 classes.

Here is the snapshot of the website
http://www.s2photo.cz/index_flash.html

According to the above snapshot, we can see that the designer have taken advantages of negative space to hightlight the colorful and playfull typography which is designed in two distinctive scale.

The navigations are placed nicely in the top left of the site let viewers explore more things about the site. As soon as the pointer is over the navigation, the huge centered text changes with a brief description under it before going farer for more details.

DON'T CLICK !!!

Click to perform action, to operate a program, blah blah, ... to make works more easy. This is such a very usual work that almost everybody does everyday when woking with a computer. Imagine that one day, we cannot click ... huh ... horrible.However, don't you know that work can be more interesting without ... cliking. That's the message that dontclick.it want to share with us. Let's experience this site and have fun.



I post this blog as an example for the lesson of interactivity that we have been introduced in this course. Through this site, we can see one brilliant way to interact and communicate with viewers.

APLLYING THE RULE of THIRDS

The rule of thirds is a basic and popular rule used mostly in photography . The background behind it is to reach an easy balanced composition or to avoid symmetric one which is usually boring.

One easy way to practice the rule is to divide an image into thirds both in horizontal view and vertical view by imagery lines. The intersections of these lines create 4 points called crossing points. We placed important objects here to attract people's attention.

The following exanples are 2 good examples:

Example 1: The image is divided into 2 separate areas; one occupies 1/3, the other takes 2/3 of the whole image.

Example 2: This image takes advantage of a crossing point to create constrast and reduce "boring" empty space. The object here is a small wooden house and plays part as "an anchor for a first look and invites to a further observation of the scene".

References: RULE of THE THIRDS, http://www.photozone.de/4Technique/compose/third.htm