This week, I found an advertising of HSBC. This one drew my attention due to its compositional design. It is an image of number 1 which was combined of a group of people in red shirt looking up and smiling.
The composition that the designer created follows rule of unity/coherence.
The picture below is the original advertising. You can see that the number 1 is placed nicely apart from the remaining elements because of the proper use of negative space around it. As a result, the viewers feel peace to explore the rest of the advertising.
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