HSBC ADVERTISING

This week, I found an advertising of HSBC. This one drew my attention due to its compositional design. It is an image of number 1 which was combined of a group of people in red shirt looking up and smiling.

The composition that the designer created follows rule of unity/coherence.

The picture below is the original advertising. You can see that the number 1 is placed nicely apart from the remaining elements because of the proper use of negative space around it. As a result, the viewers feel peace to explore the rest of the advertising.